Tips for maximize conversions on E-commerce Websites

In 2020, when COVID-19 went into effect, there were about 150 million more internet buyers. Customer acquisition costs have increased as a result of the e-commerce market’s saturation.

Cross-border e-commerce, the move of formerly offline products online, and the popularity of marketplaces are only a few of the factors driving the expansion of e-commerce globally and the resulting increase in the level of digital competition.

How will shops reach their lofty 2022 ecommerce sales goals if they are prohibited from investing in online traffic-generating platforms like PPC, search engine marketing, and social media?

Increase your eCommerce conversion rate by optimising. Retailers must change their focus to conversion rate optimisation (CRO) in 2022 if they want to maximise the revenue from each website visitor.

What Is eCommerce Conversion Rate? 

The total number of sales (conversions) divided by the total number of visitors over a specified time period on an eCommerce platform or online store is the eCommerce conversion rate.

An eCommerce conversion can be any of the following, to be more clear:

1. A product or service sale

2. A user’s registration on the eCommerce platform

3. Add items to your cart or wish list.

4. A user used the eCommerce platform and performed any certain action (predefined as a KPI)

According to the principle of maximum traffic, there are more opportunities to boost the rate of eCommerce conversion. But it’s not always the case. The path from visit to conversion is influenced by a vast array of variables.

We have brought together the complete guide about eCommerce conversion rate optimization issues, reasons, benchmarks, and most importantly, eCommerce conversion optimization strategies.

How is Conversion Rate Calculated?

For a certain period, if your online store has 10,000 visitors and 100 conversions, its conversion rate is 1%.

It is usually that easy. The conversion rate is calculated by dividing conversion by the total number of visitors. Within any data segmentation, the majority of analytics systems offer conversion rates, which we’ll discuss in the sections below.

To properly set up ecommerce conversion rate benchmarks for your online store, you should first understand what your present visitors are doing before trying to improve conversion rates. How are customers interacting with your website, and where are they getting stuck?

To gauge success, compare your benchmarks once you’ve identified them.

Tips for maximize conversions

Speed up the website

Although some of the processes are somewhat technical, they’ll be beneficial in the long run. The amount of conversions you have may be restricted by a slow load time. Keep in mind that people who use the internet have the patience of a lit match. Additionally, they have less interest in your website than you do. They can simply depart and visit your rivals if you make them wait for the website to load. Thus, be sure you have a plan in place to address page speed concerns.

Make sure your online store is secure.

Even if you gain the user’s trust by using the logos of high-profile clients and media endorsements, they may still be hesitant to do business with you if their browser issues a security alert. Even if you play your other cards perfectly, this will prevent you from making sales.

fix 404 errors

Analyze your e-commerce website carefully to identify common problem areas and make any necessary corrections. Nevertheless, mistakes happen frequently in online marketing. You should consider how visitors can resume their journey if they run into problemls.

SEO Enhancement for Your Online Store

What could be more scary than offering the best products and prices, but being unable to be found online or by users conducting product searches.

Because it enables you to optimise your web pages’ content, search engine optimisation is extremely important. Consequently, you show up as the top choice on the search engine results page when consumers search for relevant terms (SERP).

Gaining more exposure in SERPs requires having the most relevant keywords and backlinks possible. It will provide the most visitors possible to your website. Whereas on-page optimisation can assist you in retaining visitors, increasing engagement, and advancing your conversion goals.

Most Important Is to Be Mobile-Friendly

In 2021, Statista projects that there will be 4 billion smartphone users worldwide. Thus, it accounts for half of global population. In addition, 80% of smartphone users completed an online transaction in the previous six months.

Mobile commerce is expanding daily. However, research indicates that a poor mobile experience lowers a user’s likelihood of becoming a customer by 62%.

Even Google often releases updates to support mobile-friendly platforms, or a mobile-first strategy. Therefore, to keep ahead of the competition, improve your eCommerce platform so that it functions perfectly on mobile devices.

Simple store & product navigation

One of the key factors contributing to low engagement and high bounce rates for an eCommerce business is product discovery. What could be more annoying than for a customer to visit your online store and not be able to find the item they were looking for?

It would be a loss of gained users who had intended to explore and, most likely, purchase the goods if they were able to find it or navigate through your online store.

To prevent pointless confusion, make sure your website is well-structured with only the most important categories. Add filters so that clients can quickly and easily sort products by size, colour, and other factors.

Utilize High-Quality Pictures and Videos 

Think about this: Your customers can’t actually view the merchandise. Instead, they are participating in the decision-making online.

You must be certain that your buyers can identify with the product and feel compelled to buy it. Because of this, you must ensure that the images and videos showcasing the product’s use case are of the highest calibre. You risk losing clients if you make a compromise on this matter.

Enable Membership & Rewards

The finest illustration of how membership may benefit your eCommerce store is Amazon Prime. With premium membership, you may offer consumers incentives, extras, priority shipment, early access to deals, and much more.

Utilize social proof and client testimonials

Humans are social beings. When we are unsure, we frequently consider what other individuals have done in a similar circumstance.

Because of this, user reviews have a significant impact on visitor confidence on e-commerce platforms. Reviews give customers important information that can aid in their decision-making.

Allow consumers to pay as visitors.

Assuming you already have the customer’s name and email address from the time they made the purchase, allow them to check out without creating an account.

By making them register, you give the customer another excuse to depart.

Use chatbots and live chat software.

Customers can get answers to their problems quickly and without having to wait on hold for long periods of time over the phone by using live chat support software and chatbots to communicate with them.

The human component of live conversations is frequently replaced by chatbots, therefore the two are frequently seen as alternatives to one another. The most successful businesses will probably be those that can combine the use of both, with chatbots engaging with clients after hours.

Implement cross-selling and upselling

Upselling and cross-selling are two fantastic methods to boost your conversion rate. A excellent technique to encourage clients to buy more is by demonstrating what else they could need in addition to the product they are planning to buy.

Displaying a selection of shoes that would go well with the outfit they intend to buy can persuade them to buy it right away rather than returning to the page and going through the complete procedure. They would immediately buy the shoes to avoid this.

Allow consumer testimonials and offer product endorsements.

Why are there so many purchases made on Amazon? It is largely because of the availability of their product reviews.

Customer reviews are essential in the realm of online buying. Customer reviews serve as a signal to consumers and future clients regarding the legitimacy and performance of your company.

Obtaining favourable ratings can make or ruin your company. You can assist by providing customers with a promo code or other incentives the following time they make a purchase in exchange for a review.

Similar to this, customer reviews of the product are a great selling point for service-based firms. You may develop your company as one that clients can rely on by asking them to explain why they chose you and the advantages they experienced.

Serve visitors in the early stages

A lot of marketers focus exclusively on the bottom of the sales funnel. However, concentrating just on clients who are poised to make a purchase can eventually be detrimental to the business. A good marketing plan will draw customers from the top, middle, and bottom of the funnel.

Provide a faultless product return policy

It is well known that buyers favour making purchases from websites with simple return policies.

Consider how much faster and easier the complete transaction is with your platform, including refunds (if necessary). If so, your clients will be more likely to use your platform and feel pressured to buy more goods.

Your call to action should be persuasive.

Ensure that your CTAs are clear to see and simple to click. You want it to be visible and simple to use, but you also don’t want people to think that if they see a large, flashing red button, they are about to quit the website. Integrate your CTAs into your entire conversion rate optimisation strategy to give website visitors a smooth experience.

A effective CTA strategy doesn’t require bombarding users with pop-ups. Make CTA buttons that are both visible and unobtrusive. You can then do A/B tests to see if one version performs noticeably better and results in more conversions. Finding the ideal equilibrium is the objective.

Implement the scarcity principle to your online store.

The psychological impact of losing something is roughly twice as great as the psychological impact of winning something.

Natural motivators include potential losses. To put it another way, people see a product’s worth as being higher if it is scarce and they can only get it so often. Although you don’t always need to do this, you should get adept at spotting situations where the scarcity principle can boost your conversion rate.

Strategically provide discounts

Discounts can increase conversions, but you shouldn’t utilise this feature excessively. Businesses that rely too much on discounts foster a race to the bottom. If you teach users to wait for discounts, it might become harder for your website to convert over time.

Discounts, however, may be a potent tool in e-commerce conversion rate optimisation if you play your cards well.

Offer momentary coupon codes

Create coupon or discount codes that customers can use for a short period of time at the point of purchase to receive a certain amount off or a percentage off.

A sense of urgency will be created when your coupon code expires, allowing customers to make purchases without being interrupted.

Make customers add more items to their cart

Conversions involve more than just persuading visitors to add an item to their cart and then check out. You’re aiming to maximise order value per customer, among other things. Therefore, you require certain tactics to increase the number of items and the worth of the items in your cart.

Improve Your Online Shopping Checkout Experience

Getting a good volume of people to the checkout screen requires a lot of effort. You need a strategy to make sure that after they arrive, a sizable number of consumers continue to make purchases from you.

You will optimise your bottom-of-the-funnel opportunities if you put in the effort to eliminate friction during checkout and plan for customers who will leave without making the transaction.

Provide a range of shipping choices

There are other factors besides your items that might make or break a deal. The decision of consumers to make an online purchase is heavily influenced by fulfilment.

Therefore, even if you have what the visitor wants, you still risk not converting them if your delivery alternatives are subpar.

Shipping considerations can tilt the scales in your favour or against if the pricing points between you and your rivals are close. Your efforts to improve the conversion rate of your e-commerce site can greatly benefit from getting this aspect of the experience right.

Increase E-commerce Conversions by Clearly Describing Delivery Times

The availability of delivery schedules at checkout is another element that can aid conversion rate optimisation for your e-commerce website.

According to the 2021 Shopify eCommerce Market Credibility Study, 45% of customers feel that seeing an anticipated delivery time during checkout is significant.

Keep an eye on your thank-you page.

The Thank You page is typically an afterthought for websites, a location to direct customers after they make a transaction that does not require much thinking.

However, seasoned web marketers are aware that it’s much more than that. It’s a page that can be employed to spread positive sentiment, validate the customer’s choice to purchase from the business, and, in the correct hands, serve as a section to market further goods.

Improve every aspect of the experience after buying

An excellent marketer maximises customer lifetime value rather than just optimising sales (CLTV). You shouldn’t stop thinking about the user experience after a visitor becomes a customer because it is more expensive to acquire new consumers than it is to keep existing ones.

Demonstrate your commitment to CSR (CSR)

Your status with the visitor can be improved by a Corporate Social Responsibility (CSR) or an Environmental, Social, and Governance (ESG) presence.

According to GreenPrint’s Business of Sustainability Index, 75% of American consumers are “concerned about the environmental impact of the products they buy,” according to data gathered in March 2022. Meanwhile, 66% of the respondents said they would be willing to pay more for products that are more environmentally friendly.

Sales are beginning to reflect consumers’ desire to support firms that have a purpose. Take a look at these statistics from the Shopify eCommerce Market Credibility Study from 2021:

44% of consumers chose to do business with businesses that take sustainability seriously.

41% of customers opted to spend their money with companies that support social concerns.

Analyze your data

Analytics let you see which portions of your e-commerce business still need to be improved and which ones are driving the most conversions. Then, you may utilise this data to increase conversion rates and determine what is most effective for your website.

It can take some time and work to optimise a site for conversions properly, but the returns are always worth the effort.

Spiritx has a wealth of experience helping companies increase conversions while making sure that their websites look beautiful across a range of devices. If you want to enhance conversions on your website, get in touch with us right immediately. We would adore to work with you!